In an interview with AGIA, Weiden + Kennedy Executive Creative Director and Partner, John C Jay shares some simple yet vital lessons to those starting out in the creative field.
10 Lessons For Young Designers
1: Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
2: Work harder than anyone else and you will always benefit from the effort.
3: Get off the computer and connect with real people and culture. Life is visceral.
4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
5: Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
6: Being original is still king, especially in this tech-driven, group-grope world.
7: Try not to work for stupid people or you’ll soon become one of them.
8: Instinct and intuition are all-powerful. Learn to trust them.
9: The Golden Rule actually works. Do good.
10: If all else fails, No. 2 is the greatest competitive advantage of any career.
While the title suggests these lessons are for “young designers”, Jay’s advice seems appropriate for all creatives, both fledgling and seasoned; perhaps even in ones own personal life.
Read the rest of AIGA’s piece on John C Jay here: