food

Homebrewing: An Art

To take advantage of the recent cooler weather, I partook in an outdoor activity: homebrewing! The art of making beer has picked up steam and acknowledgement over the years thanks to craft brewers like Stone Brew in San Diego, CA inspiring people like me to experiment with my own creativity.

The process of brewing beer is one to be respected: it takes knowledge of chemistry, a meticulous and patient eye watching over, and instinctual taste buds. I had no idea until I was actually in the brewer’s seat, choosing from a huge collection of recipes and brainstorming how I wanted to alter it to my liking, that homebrewing takes a lot more skill than most people would assume. My goal is to describe my experience so maybe you curious readers will want to try someday.

First, we needed all the necessary supplies which you can get in a starter homebrewing kit — it includes things like steeping bags and bottle caps. After finding a recipe that I wanted to make, we bought the ingredients: hops, dry malt extract, barley, yeast (and whatever else your recipe calls for) at a local brew supply store and brought it home, making sure everything that needed to be refrigerated went in the fridge.

Hops

One thing I learned was how crucial it was to sanitize EVERYTHING before letting it touch your precious beer using a diluted iodine solution. Now for the brewing: we steeped our crushed malt and barley in what was basically a giant beer sock in boiling water for 30 minutes, adjusting the heat so the water would stay at 150 degrees more or less.

Sanitize!

We brought the giant pot of malt and barley tea outside and used a larger flame to bring everything to a rolling boil. Once it began boiling, we slowly and carefully added the liquid malt extract (which is thicker and stickier than molasses) making sure to stir well and scrape the bottom to avoid burning.

See? Giant beer sock

This is when it got the most dangerous since adding the malt extract to the rolling boil caused a lot of hot chemical things to happen. We had to be careful of it boiling over (which it did) by keeping our feet very far from the base of the pot — but don’t let it boil over too much otherwise you’ll lose a lot of the key malt flavor in your beer. The timing of adding ingredients is crucial. Adding the hops in at different times alters the flavor tremendously, so follow your recipe carefully in order for it to end up the way you want it to.

After that, we had to let it cool down to room temperature using a water bath. Since the liquid was still extremely hot, we had to switch the water every few minutes until it came down to 80 degrees — cool enough to add the yeast. Sprinkled the yeast on top, put the lid on, and placed it in a cool room (it has to stay between 60-80 degrees). Now, we wait. About one week until we can add flavorings, which in our case is vanilla bean!

Look at all that beer!

It was and still is a long process, but when the day comes where I can taste my hard work, it’ll be worth it (I hope). I’m sure this is how everyone feels doing anything they love, whether it’s at work or home — the end product is worth all the time and effort you put in during the process.

I’ll update you readers on how it tastes when it’s ready in a few weeks!

Meetup Recap: Sweet Revenge

Meetup Recap: Sweet Revenge

When asked what brought Creative Village members to Sweet Revenge to hear owner Marlo Scott speak about her journey in becoming a Restaurant & Cupcake, Beer & Wine Bar owner, one particular reason stood out with its sheer honesty:

“Well, I heard there were cupcakes and I heard there was wine.”

I hear you, sister! But aside from the promise of delectable cupcakes like the Malaysian Coconut and the signature Sweet Revenge cupcake (think Reese’s peanut butter cup in cake form and 20x better) paired with wines and beers ranging from Argentina to Germany, the group of about 15 also enjoyed the inspiring story of how Scott — owner of Sweet Revenge for four years — made her transition from the dog-eat-dog world of corporate to the cake-eating world of small business ownership.

Marlo Scott, owner of Sweet Revenge in the West Village.

“My goal was to just be happy and surround myself with good people,” said Scott, who was laid off from her corporate job in 2007. So, she made that the goal of her hidden West Village gem, working not just down in the office but also up on the floor, where she’d be able to meet and interact with her customers and employees. After the beginning stages of building her brand and earning regular customers from around the block, Scott has recently begun adding more food items to her menu in order to draw a larger crowd to her business.

After sampling some of Sweet Revenge’s most popular treats, the night ended with an informative Q&A with Scott, who offered advice and what to consider when trying to open your own small business. The sweet event attracted young professionals of all types of positions, including photography, talent recruitment, and copywriting.

Members concluded the night exchanging contact information for future cupcake outings and talking with Creative Village CEO & Founder Marc Scoleri and Co-Founder Shay Fu, who went behind the counter and helped dish out the goods (the pieces they didn’t sneak into their mouths, anyway).

Creative Village Founder, Marc Scoleri with Marlo Scott.

For information on Creative Village’s future MeetUp events and more photos from our Sweet Revenge event, check out http://www.meetup.com/Creative-Village-NYC/

Attend the Sweet Revenge Experience with Entrepreneur Marlo Scott

This exclusive event includes dessert, beer and wine samplings from Sweet Revenge.

About the host: Sweet Revenge Owner Marlo Scott

How does a gal from southern Indiana who grew up on fried bologna and velveeta wind up with an artisan cupcake, beer & wine bar in the West Village, the star of Chase Bank’s national ad campaign for Ink (small business credit card), and the cover of Entrepreneur magazine?

Join us and find out! RSVP HERE

Event Format:
1. Event starts promptly at 6:30PM
2. Welcome from Creative Village
3. Marlo Scott shares Sweet Revenge’s Entrepreneurial Story
4. Sweet Revenge’s Marlo Scott gives an exclusive dessert, wine and beer pairing to 35 Creative Village members
5. Attendees are given sample dessert tastes and drink pairings
6. After 7:30PM enjoy Sweet Revenge’s bar at happy hour prices

Marlo has garnered press and accolades since she opened Sweet Revenge® in July 2008. Marlo has appeared on PBS Nightly Business Report, The TODAY Show, and inn MSN Business on Main’s feature profiling her brand in “The Race to Trademark Sweet Revenge®”. In 2011, Marlo was the April cover story of Entrepreneur magazine, showcasing her innovative concept in “A Refined Taste”. She appeared The TODAY Show with Kathie Lee and Hoda, MSN’s Business on Main, Fox & Friends, FoxBusiness.com and Fox 5. About.com awarded her wine bar “2011’s Best Cheap Date Spot in NYC”.