Great campaign by Benetton

wetheurban:

THE UNHATE CAMPAIGN BY BENETTON

Just give it a chance before you judge! This is a truly amazing campaign. Above is the new campaign of well known clothing brand: Benetton which supports The Unhate Foundation. In the ads, world leaders are shown kissing to promote tolerance and combat hatred in all forms.

 Unhate. “What does UNHATE mean?” UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. The campaign promotes a shift in the balance: don’t hate, Unhate.